Myxer “Cranks” Things Up with Lionsgate Home Entertainment

Myxer announced today its expansion of its mobile content delivery platform to now include Blu-Ray discs in an innovative partnership with Lionsgate® (NYSE: LGF), a leading next generation studio.

Owners of The Crank 2 Blu-Ray can now access exclusive ringtones and mobile wallpapers from Crank 2 directly from LIONSGATE LIVE, a unique BD Live based menu system that delivers updateable exclusive content such as commentaries, games, ringtones, wallpapers, trailers and much more via a series of on-screen notifications and widgets.  Using a remote control to preview and select mobile content on their TV screens, users can simply “click” to send an items to their mobile phones. The offering leverages Myxer’s best of class technology, with Lionsgate’s latest BD-Live enabled disc.

“We are thrilled that Lionsgate, a leading next generation studio, chose Myxer for their Blu-Ray disc integrated ringtone and wallpaper delivery and look forward to being part of future Lionsgate integrations,” said Myk Willis, CEO of Myxer.  “The entertainment industry continues to embrace Myxer as a technology partner, a mobile entertainment distribution outlet, and a web and mobile advertising destination,” Willis added.

”Lionsgate has always been at the forefront of the industry in delivering to our consumers the most technologically advanced innovations for our products. Through partnerships like this one with Myxer, we are able to provide them with unique added value elements that significantly enhance their satisfaction with the product.” said Miguel Casillas, Lionsgate Home Entertainment SVP of DVD/BD Production. “Myxer is an innovative and forward thinking company and we anticipate that we will be continuing our relationship with them in order to ensure that we provide our consumers with the latest and most cutting edge features.”

For your Crank 2 wallpaper, click here:

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