Myxer and the inimitable Snoop Dogg, announced today a promotional partnership for the upcoming Snoop Dogg release of the CD + DVD combo More Malice – the follow-up to the highly successful original album, Malice N Wonderland. As part of the promotion, Snoop will utilize Myxer’s MobileStage product to deliver exclusive and behind the scenes branded mobile entertainment video content revolving around the upcoming album and mini movie Malice N Wonderland, also to be released with the album, to millions of music and hip-hop fans across Myxer’s platform.
More Malice, which will be released on March 23rd, 2010 from Capitol/EMI, will feature 5 songs from the previously released Malice N Wonderland along with 5 entirely new songs and 2 remixes. More Malice features songs and remixes with Jay Z, Kid Cudi, Soulja Boy Tell ‘Em, Bun B and more. Also included in the More Malice release will be a never-before-seen mini movie entitled “Malice N Wonderland.” The movie, which features Snoop in the title role as the super hero Malice looking to save his home land of Wonderland, features all star cameos including Jamie Foxx, Xzibit and Nipsey Hussle.
On the eve of the launch and mini movie release, Myxer has created a More Malice MobileStage content channel (m.myxer.com/malice), launching today, which features exclusive videos of the making of the Malice N Wonderland mini movie, ringtones, and wallpapers, and will be accessible to more than 30 million passionate music fans within the Myxer community. Additionally, there will be embeddable widgets that will be featured on numerous major music and hip-hop websites as well as placed on Snoop’s various social networking platforms for easy access to the mobile downloads, as well as custom text keywords.
Snoop Dogg fans will also have an opportunity to fly to Los Angeles and hang with Snoop based on hidden word clues after the videos are downloaded.
“These days its all about the artist interacting with the fans directly,” said Snoop Dogg. “I know what my fans want and now with Myxer I can give them what they want and need by delivering the best content straight into their hands, giving them exclusive content, and what they can expect to see on my upcoming More Malice album.”
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