Quincy Jones III (QD3), a leader in urban entertainment, teamed up with us here at Myxer on a new mobile entertainment campaign that shows the power of free mobile content downloads to drive sales of DVDs.
On behalf of QD3, Myxer offered free mobile content from its site to support the new DVD launch of “The Carter with Lil’ Wayne.”
Over the course of the four-week campaign, audiences responded very favorably, downloading more than one million pieces of mobile content from the documentary (ringtones, wallpapers, and videos), which led to a 20% increase in DVD sales, which helped drive the DVD to a #5 position on iTunes.
“While we were expecting several hundred thousand downloads of the free mobile content in the one month period, we were blown away by the fact that there were 1.1 million downloads in such a short time period,” said QD3. “It was great to have so many fans of The Carter “broadcasting” and acting as our “DVD ambassadors” as their phones rang and we’re thrilled to have worked with Myxer to create such a huge impact on our sales.”
“Myxer believes the branding power of mobile personalization content is superior to many other forms of digital advertising,” said Myk Willis, CEO of Myxer. “The quality and frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads. The sustained brand awareness and viral potential of personal mobile content simply can’t be matched by short-lived banner impressions or clicks in isolation.”
To download or view all the free offerings please visit our Lil’ Wayne Channel.
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