Making a splash on the scene of MTV’s ‘Jersey Shore’ during season 1, apparel company Rush Couture looked to Myxer to expand their brand reach as part of its marketing strategy for 2010. The brand felt it crucial to be able to reach consumers on their mobile devices and wanted them to have access to free, branded mobile content, in the form of wallpapers— in essence enabling fans to adorn their phones in much the same way they would with one of Rush Couture’s premium t-shirts.
In just over a month, The ‘Pump Up The Shore‘ Channel on Myxer has seen over 165k downloads of Rush Couture’s unique mobile wallpaper designs. Get yourself one today, and see if it doesn’t give your phone six-pack abs and a rockin’ tan!
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