With all the hoopla surrounding location-based social networks, this month’s edition of The BoomBox Report focuses in on patronage of these networks and, as per usual, the results are pretty darned interestin’.
“Over the last two months Myxer has been surveying our users to determine their level of engagement with location-based social networks, one of the hottest topics in the mobile and tech sectors right now. We surveyed over 1,500 respondents who were downloading content onto their mobile phones and asked them questions to determine what percentage used location-based services, how often they “checked in,” the number of friends within their network(s), and if they did not use Location Based Social Networks, why?
A surprisingly low (11%) of users said that they use location based social networks, with MyTown representing the largest percentage, garnering 56% of users. This number trumps some of the more well know location based services such as Foursquare and Gowalla.
For those who didn’t use the services, only a small segment (14%) claimed privacy as the reason, while 56% claimed lack of interest, and nearly a quarter (23%) reported that their phone didn’t have the capability.”
You can find the complete survey results here
We hope you enjoy, and please feel free to submit any comments or feedback to firstname.lastname@example.org
Oh, and speaking of checkin’ in– check this one out!
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