Trade Shows: Using Mobile Content To Stand Out From The Crowd

Your booth here.

Trade shows— love ‘em or hate ‘em— are just a necessary evil for many folks. Depending on your industry (and, of course I’m not qualified to speak on the more exciting sorts, like say the Dental or Real Estate industries), surrounding many of the shows, there’s a plethora of great parties and exclusive events to attend, for those who enjoy schmoozing into the wee hours.

A majority of the trade shows I’ve had the luxury of attending have been in Las Vegas. And, invariably, at the end of each day the convention halls are littered with flyers of all shapes and sizes— strewn across every conceivable square foot. In an age when green initiatives are ever prevalent in marketing, advertising and products, I’m genuinely amazed (sort of) whenever I see this.

At Myxer, we’re always thinking of cool, new ways to empower people through our technology. So here’s an awesome, easy way to stand out (not to mention a more “eco-friendly” one!) if you, or perhaps your company are throwing an event at your next trade show.

  • First, if you don’t have a Myxer account, you’ll have to sign up— no worries though, it’s wicked-easy and lightning-fast! Once you’ve selected your account type and completed the sign-up process, you can begin uploading content items to your profile straight-away.

Get creative and have fun with it...

  • Now the fun begins… Put your design (or your designer’s) skills to work and come up with a seriously kick-booty event invite.
  • Remember, people will be viewing these on their phone or mobile device, so a safe size to design your flyer would be 360X480. Check out our example at right:
  • For each content item you upload, that item will automatically be assigned a “texting code.” You can also select your own based on your company name or a particular event you’re promoting. For example purposes, we’ve used “MAGIC” on our invite.

So now you’ve had your morning coffee and settled in at the booth, and it’s not long before you’re chatting up a potential customer. After some time, you’ve decided you like them well enough to invite them to your event. You’ve got a couple options here, you can simply tell them about the event and let them write down the text code and short code (and hope they remember), or you could get a little fancy and drop a nice, simple business card like this on ‘em:

Much less expensive, substantially less paper— and pretty dang slick!

Now that you’ve handed out your nifty, Speakeasy-influenced card, which makes things feel a bit more exclusive, let’s give you a bit of a feel for the process your invitees will experience.

Once they’ve texted “MAGIC” to 69937 (Myxer’s shortcode), they’ll get a text message that looks similar to this example, below:


Simulated image

The user then simply clicks the link in the text message they’ve received from Myxer, their mobile browser takes them to the corresponding image where they can easily download and save it to their device!

The coolest trade show event invite ever!











Voila, your invite has been received! Your elated party-going guest then shows this to the powers that be (a.k.a. “the door guy”), frolicks heartily at your stellar event— only to return to the trade show the following day ready to write some serious business with you!

Win, win…

Fin.









Oh, and even if you’re not headed to any trade shows in Vegas anytime soon, that’s okay. You can still check out what the invite would like on your phone by downloading our sample from the widget below, or simply texting MAGIC to 69937. Enjoy!

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in featured,mobile content,news with 2 Comments

2 Responses to “Trade Shows: Using Mobile Content To Stand Out From The Crowd”

  1. Michael Thimmesch October 6, 2010 at 3:11 pm #

    Blake,

    I saw your comment on our blog about this post and had to come check it out. Thanks for giving this eye-catching step-bystep how-to post on creating your own event invite with SMS. I love the images, that makes it so real and cool.

    Reggie Lyons also gave some good tips on how to use Mobile Marketing for trade shows on our blog. You can read it here:
    http://www.skylinetradeshowtips.com/going-mobile-on-the-trade-show-floor

    • Blake October 7, 2010 at 12:02 pm #

      Thanks so much, Michael. I will definitely check it out, and I’ve got you guys bookmarked! We appreciate the reciprocal linkage.

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