2010 has been a breakout year for mobile advertising, and here at Myxer we have been very fortunate to be a big part of that. We’ve had the opportunity to work with dozens of top brands, assisting them in the development of both effective, and fun, ad campaigns aimed at reaching their target audiences in a range of creative ways.
As we speak with advertisers on a regular basis, one of the things we discover is that they often feel the need to either build their own mobile application, or to buy advertising space within another mobile app, in order to offer users rich experiences on mobile. With all of the press and noise around the rise of apps and app stores, mostly fueled by the marketing machines of the various smart phone platform players, it’s understandable that apps may seem like the only route for advertisers and agencies that really want to succeed at engaging users in increasingly more imaginative and entertaining ways on all the latest touch-screen devices.
Companies like Crisp Wireless and Phluant Mobile, among others, are truly pushing the boundaries of what’s possible within these units, and are able to deliver many of them across iPhone, Android, Blackberry, and Palm devices. Additionally, we’re now beginning to see some of these capabilities reach into the world of feature phones, which are still owned by roughly 75% of mobile subscribers.
When you consider some of the most important criteria for advertisers today, there are four that are generally at or near the top of the list:
• Ability to target the desired audience
• Time to market
At Myxer we’ve helped several advertisers launch rich media campaigns this year in a matter of days, using extremely engaging rich media units across our mobile web site, which saw over 11 million unique visitors in the month of September. These brands have saved countless hours and dollars not having to deal with deciding which app platforms to target, not having to endure long creative lead times, and not having to worry about having enough reach against the audience they are trying to find.
in featured,mobile content,mobile industry,news,uncategorized with