Following our announcement of Myxer Social Radio, we released our latest Myxer BoomBox Report, this time focusing on Internet Radio. As far as we can tell, video never did kill the radio star. Instead, radio has gone digital in a big way and today you have more streaming music choices than ever before. With the emergence of a number of services such as Spotify, iHeartradio, Pandora, Slacker, Rdio and others (including the upcoming Myxer Social Radio) ,we are perhaps witnessing the beginning of a golden age of Internet Radio. With that in mind, for this edition of the Myxer BoomBox Report we surveyed 1,188 Myxer mobile users to better understand their views and behaviors when it comes to Internet radio.
Of the 1,188 mobile visitors to m.myxer.com surveyed, 36% responded that they regularly listen to more than one Internet radio service. Of that group, 26% said they listen regularly to 2-5 services, while 10% listen to more than 5 different Internet radio services on a regular basis.
When we asked what is the most important feature for an Internet radio service 63% chose free music as their response. A whopping 78% said that they only listen to FREE services.
We also took a closer look at how social features mesh with Internet Radio:
Social interaction is becoming a more important part of the Internet radio experience and we dove in a little deeper to see what social features people want along with their listening.
33% said they would like to dedicate or send songs to friends
25% want to post what they are listening to to Facebook or Twitter
19% want to listen to music with their friends
10% want to chat with friends while listening
Delving a little deeper into chat as a social radio feature we found that the large majority, 78%, would chat with friends while listening if they could at least some of the time.
What do you think? Do you listen to Internet Radio services? Do you pay for a subscription or prefer free services? What do you think of adding social features along with your music listening? Let us know your thoughts in the comments.
Since our survey says you most likely like FREE, here is a free FREE HUGS wallpaper image to go along with your free music. Enjoy!
At the Digiday Mobile conference in New York on September 21st, Myxer founder and CEO Myk Willis took the stage and announced an exciting new product coming in Q4 from the Myxer team: Myxer Social Radio. We are very excited to be expanding our free offerings to go beyond mobile content downloads and also offer you free streaming entertainment. Myxer Social Radio is deeply integrated with Facebook and will let you listen to music in real-time together with your Facebook friends. We’re also introducing several features that we think are extremely cool, including video Song Stories™ and real-time activity streams allowing you to chat in real-time with your Facebook friends while listening to music together.
Myxer Social Radio will be available as iPhone and Android apps, and from a desktop browser. Once you sign in with Facebook, you’ll be able to create custom “rooms” and invite your friends to listen, or listen with friends in rooms they created. The music you hear, from our vast catalog of songs, will be dynamically enhanced by Myxer’s Social Boost™ recommendations. It is an awesome way to get together with your friends around music.
Here’s a taste of some of the features of Myxer Social Radio:
Listen to music and chat in real time with your Facebook friends on mobile and the desktop web.
See your friends’ activities and what they are listening to in real-time.
Create your own custom music listening rooms or join your friends’ rooms to listen together.
Seed rooms from an extensive catalog of songs, artists and record labels.
Personalize your music experience by watching, recording and posting video Song Stories.
Everyone at Myxer has been working really hard to be able to bring you this new, totally free, totally social, Internet Radio service, and we couldn’t be more exited about it. Myxer Social Radio will be available soon, and if you want to be among the first to know when you can download the app or log on from the web, please visit www.MyxerSocialRadio.com and enter your email address. We’ll notify you as soon as Myxer Social Radio opens it’s doors! We know you love your music, and we know you’ll love Myxer Social Radio. Stay tuned!
Meanwhile, for all you music lovers, here’s a neat animated Music Lover screensaver:
We truly appreciate all the great Myxer fans we have on Facebook and Twitter and it is always great to hear your stories about using Myxer and about your favorite mobile content. We see a lot of tweets and wall posts that make us smile, and we thought we would share this one from @JaKayKayy:
Now, like all Myxer fans, @JaKayKayy is extremely smart and savvy, so she clearly understood the value and importance of the old adage,
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime…“
With that in mind, we were pleased to see that she took the old proverb to heart and followed up her first tweet with this one:
Now “mama” knows how to fish for ringtones in the sea of Myxer! We’re happy to welcome her to the Myxer family.
Speaking of fishing, here is a free ringtone of the sounds of Mackerel Fishing. Cast away!
At Myxer we like to think that we, too, “boldly go where no man has gone before…” Instead of the outer limits of the universe, we have been dedicated to fully exploring the world of mobile entertainment… but I digress. The “Star Trek” reference above may peg me as a fan, but I am fairly certain I am not the lone Trekkie among Myxer’s millions of users. In fact, did you know that Lt. Sulu was a Myxer user?
Beam Me Up!
That’s right. Legendary Star Trek actor George Takei has been actively promoting his “Ohhh Myyy!” Ringtone on Myxer through his twitter account and elsewhere. There have been several thousand tweets and retweets of @GeorgeTakei pointing his fans to Myxer for the ringtone of his signature dialogue line. Our Myxer Widget has even appeared on the pages of popular entertainment website Salon.com. Using Myxer for good, Lt. Sulu – er, Mr. Takei, is selling his ringtone and donating the proceeds to benefit The Old Globe Theater in San Diego. Ohhh Myyy!
South By Southwest – more commonly known in print as SXSW – is when the worlds of Interactive, Film and Music converge in Austin, Texas for ten days of non-stop listening, learning, networking, wheeling and dealing, promoting, marketing, eating and drinking. At the core of the content at SXSW are the sessions and panels covering a wide range of topics in each of the SXSW segments: Interactive, Film and Music. Getting the opportunity to speak at SXSW is a hot ticket, and the organizers use a community based “PanelPicker” to help decide which speaking proposals get accepted. Anyone, including you, can vote for the panels they want to see, and leave comments about the panel proposals. These public votes account for 30% of the selection process.
This year Myxer has submitted four panel submissions (two each in Music and Interactive), two by our founder and CEO, Myk Willis, and two by myself. I am also listed as a panelist on a panel by filmmaker Melissa Pierce. If you are so inclined, we’d appreciate your comments and votes for our interactive and music panels. Yes, we are shamelessly pimping our panels. Guilty as charged! That said, there are a tremendous number of smart and talented people with SXSW speaking proposals in the PanelPicker, so we encourage you to poke around while you are there and vote for all the panels that you think would be of interest to anyone attending SXSW next March.
Here are descriptions and links to the Mxyer SXSW 2012 proposals:
It’s an exciting threesome! When Mobile, Social and Music hook up, it is the perfect storm of tech, media, behavior and interest. Mobile and music make good bedfellows and smartphone apps have already made a mark by shifting streaming music from the desktop to our pockets. Recent reports say 40% of social media interaction now occurs on mobile, so getting social in bed with mobile and music is a sure thing. Mobile music listening was very self-centered – grab your portable player, put on your headphones and zone out to the tune of your own private drummer. Now the threesome of music, mobile and social turns listening into a group opportunity, creating new forms of social radio where leveraging the unique capabilities of smartphones lets us listen to, share and experience music along with and influenced by our friends. This session promises to bring you up to speed on where we are with this Perfect Ménage A Trois and look at some of the technologies that are truly making it happen.
The dominance of so-called “feature phones” is dwindling fast as consumers flip off their flip phones and migrate like lemmings to the Android and iPhone dominated world of smartphones. According to Pew Internet over 40% of U.S. consumers ages 15 and older have an internet capable smartphone. The shift to smartphones has many implications for marketers and brands and their approach to all their digital marketing (not just “mobile” marketing.) This discussion will dive deep into practical ways for brands and marketers to leverage the connectedness and capabilities of smartphones for deep customer engagement, outbound and inbound. Mobile marketing on smartphones is about much more than display ads. It is about creating an engaging experience that today’s powerful smartphones are ideally suited to deliver. This discussion will look at why both apps and the mobile web are critically important and why marketing efforts should not be an “either or” choice.
Internet Radio services like Pandora and Slacker have changed the way a digitally aware public discovers and consumes music, but is personalized listening enough? Does the connected consumer want their tunes with their tribe? Is group listening the golden goose or a goose egg? With social media usage at massive levels, it’s inevitable that the public’s craving to share and experience entertainment with their friends in real time will transform Internet Radio into a new medium – Social Radio. A key factor for success of this social evolution will be enabling listeners to enjoy music together – anytime, anywhere – and to shared opinions, experiences and emotions. If music is the universal language, then Internet Radio must evolve to bring listeners closer together in conversation. This session will explore the concept and benefits of group listening as it compares to personalized listening and will look at the ongoing social demands that will drive its adoption into the mainstream.
There are many free choices when it comes to listening to streaming music from Internet Radio services like Pandora and Slacker, but if you want access to a library of songs to play when and where you want, in the order you want, invariably you have to pay to play – from purchasing MP3’s to monthly subscriptions. Is that what listeners really want? When you can get hyper-personalized music custom tailored to your tastes and mood, is it worth paying just to hear a particular song? What about the Internet weaned masses who believe that “music should be free?” This session will take a close look at streaming music listening preferences and behavior based on a survey conducted by Myxer BoomBox (http://boombox.myxer.com) specifically for this SXSW talk and the survey results will first be released at this session. With many consumers expecting free music the session will also explore how to develop a successful ad-supported model, where advertisers, listeners and artists can all thrive.
Thanks for your support! And as an additional thanks, here’s a free ringtone that was actually created at a past SXSW. Enjoy!