Myxer Joins The Protege Movement. You Can Too!



Athletic Shoes Sneakers make you move, and retailer Kmart has turned their line of Protege Footwear and Apparel into a full blown movement, and one that is more about community than the court.  For 2011 Kmart has teamed up with leading community-based charity and youth mentoring organizations – the Amateur Athletic Union of America, Boys & Girls Clubs of America, the Steve Harvey Mentoring Weekends, the Deion Branch Foundation, and the Roger Mason, Jr. Foundation – to support athletic and general youth development programs as part of Protege’s giveback efforts to the community.  As part of their support, between 6/1/2011 and 12/31/2011 for every pair of Protege shoes purchased Kmart will donate $1 to AAU and Boys & Girls Club of America.  Details are at www.protegemvp.com.

You don’t have to buy Protege products to take the Protege Pledge and give back in your own way.  It’s a pledge we can all take to heart:

THE PROTEGE PLEDGE

I am relentless.

Making every time, every chance count. Ready to leave it all and pick it all back up. Always driving, always pushing forward. I will take that charge and stand tall, with integrity and respect.

My greatness comes from making those around me even greater. Because the best way to leave an impression is to make a positive impact on the world around me.

Myxer is proud that once again Kmart has come to us to help them promote the Protege Movement by leveraging our mobile reach.  We put together a kicking mobile landing page for Protege worthy of their awesome kicks.  At m.myxer.com/protege on your phone you can download some hand-picked free ringtones guaranteed to get you moving and go directly to the Protege mobile Facebook page to take the pledge and join the Protege Movement.

To help inspire you to move, here is one of the free ringtones you’ll find at our mobile Protege page.  Enjoy!

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T.G.I. Friday’s Stays Up Late on Myxer


When T.G.I. Friday’s wanted to draw attention to their late night hours they came to Myxer…  Not because we were up late (although we usually are), but because mobile is a great way to reach people who are up late, out and about, and hungry and thirsty.   In between burgers and beers, the Myxer team put together a custom T.G.I. Friday’s mobile website featuring some hand picked free ringtones such as “The Beer Song,” “Party,” “Last Call.” and “Meet Me At The Bar.”  Are you seeing a pattern here?  In addition, to help you satisfy the pangs of thirst and hunger subliminally caused by downloading and listening to those ringtones, the Myxer  T.G.I. Friday’s mobile storefront features bar specials, a store locator and direct mobile links to T.G.I. Friday’s Facebook and Twitter pages.

You can visit the T.G.I. Fridays mobile site on your phone at m.myxer.com/tgifridays.  Here’s a taste of what you’ll find when you get there: The Beer Song!  Cheers!

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Happy Holidays From The Myxer Team!

Click here to watch the holiday video: http://youtu.be/Mx6jwV7Uzdk

We took some time out from being busy little elves—bringing you the best in FREE MP3’s, Ringtones, Wallpaper images, Videos, Apps and Games for your phone— in order to record a you a very special holiday message.

This one goes out to YOU, our 41 million users, advertisers, clients, and of course, our families and friends. A warm, safe, and ‘Happy Holidays’ from the Myxer Team!

And it wouldn’t be complete with a little holiday gift, now would it? Here’s a lil’ somethin’ to get your phone ready for the New Year. May your 2011 be bubbly and bright!

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A Priest, A Rabbi And Optimus Prime Walk Into A McDonald’s…

Some advertisers and brands may find this blog title offensive. But why? Maybe it’s because religion is a touchy subject for some or maybe it’s because there has always been a debate as to who was more badass the Autobots or the Decepticons?

While some brands like to live on the edge, many have concerns about advertising around questionable content. In any case, we here at Myxer always want our advertising partners to feel safe. So how do we achieve this? One way we’ve found over the years is to create custom Content Channels on the web and mobile web, which gives advertisers the power to approve every individual piece of content their brand or campaign is associated with.

In addition to the luxury of feeling 100% safe and secure at all times, channels grant 100% SOV to the advertiser. They also offer the ability to target specific demographics & psychographics based on the theme and content selected. And with a catalog of over 6 million content items ripe for the picking— every channel imaginable can be created.

From the hottest in up-and-coming hip hop, featured in “The Next Level,” to the cute-but-not-necessarily-so-cuddly animals featured in “The Petting Zoo,” brands like McDonald’s, Toyota and the U.S. Marines have been embracing these highly engaging mobile sponsorship opportunities.

Now you may be saying to yourself, “this all sounds great, but what do you consider ‘highly engaging’.” Well— Myxer Content Channels continue to generate hundreds of thousands of downloads a month with some of our most successful channels reaching nearly a million downloads over the life of their campaigns.

While brands like GEICO, Skittles, and Ford utilize Myxer to deliver millions of pieces of branded mobile content, this producer sincerely believes that we are just beginning to see brands scratch the surface of what is capable in the world of mobile content sponsorships.

Check out a ringtone from the Toyota-sponsored ‘Smooth Grooves’ Channel:

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Mobile Content Spotlight: “Experience The Rainbow”

Did you know you could taste the rainbow on your phone? Yep, that’s right, we said it. You’ve tasted the rainbow, now one of the world’s favorite candies, Skittles, wants you to experience the rainbow!

Visit the rainbow from the web or right from your phone, and check out all the rainbow-colored, candy-coated fun you or your phone could ever handle!

You can wallpaper the rainbow or watch the rainbow, but we must caution you to be careful ’cause you don’t want to wind up like the guy below.

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