I first met the GEICO Caveman at a party at SXSW in 2008. I was immediately struck by his charm and good looks, as were many others at the party including Robert Scoble and Mashable’s Pete Cashmore (see the picture I took below). Since that chance meeting with the Caveman, I have been very impressed by GEICO’s ability to manage three very distinct, equally entertaining and effective branding campaigns at the same time. In addition to the readily recognizable Neanderthal, GEICO’s plucky Gecko and wide-eyed wad of MONEY are also fun, friendly and powerful bits of branding for the Insurance giant.
This post originally appeared on my personal blog, Sassholes.
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