SXSW 2011: Pick a Peck o’ Panels

In 2011, Myxer will once again make the annual pilgrimage to Austin for SXSW, and of course we can’t wait. Being that SXSW is a “community-driven” event, and we are steadfast supporters of the music community at large, we felt inclined to throw our hat into the proverbial ring and offer our mobile insight to the amazing array of panel submissions for 2011. “South By” has always been a great way for Myxer to connect with the artists and bands that have been the backbone of the music part of our mobile content service.

In recent years the Interactive part of the show has exploded, adding even more value (and fun) to the annual Texas pilgrimage. The content at SXSW for panels and presentations is selected through a voting process that then influences the organizers. Last year our venerable Jeff Sass had the chance to speak at SXSW as part of Jeff Pulver’s 140Conf SXSW. This year Myxer is represented by four possible presentations in the Panel Picker, two in Music and two in Interactive, two by Jeff Sass and two by our fearless leader, Myk Willis.

If you are so inclined, please visit the SXSW PanelPicker and vote for one or all of the Myxer panels, especially if the topics are of interest to you. Voting is open until Midnight on Friday, August 27th. Below are brief descriptions of the four panels. Thanks for voting for us, and we’ll see you in Austin!

And Here Are Myxer’s SXSW 2011 Panel Submissions:

Interactive:

WHY MOBILE CONTENT IS A BETTER BUMPER STICKER (Myk Willis)

http://panelpicker.sxsw.com/ideas/view/6699

Major brands are learning to leverage the power of branded mobile content as a way to extend their relationship with their customers beyond the campaign and into their pockets. Take a look at the impact of branded mobile content as a way to express brand affinity, extend and sustain awareness and start conversations. See examples of brands who effectively ring in awareness and attention with catchy and clever “Brandtones” and learn how you too can dial up great results through branded mobile content delivery.

MYTHBUSTING MOBILE (Jeff Sass)

http://panelpicker.sxsw.com/ideas/view/6765

Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as our phones have become an integrated part of our daily lives (too much so in many cases) “mobile” should be an integrated part of every marketers’ strategy, and not set aside as something special. Learn the truth behind mobile myths and how to make mobile work with Social, Online, and all your interactive initiatives.

Music:

LONG LIVE THE RINGTONE! (Myk Willis)

http://panelpicker.sxsw.com/ideas/view/6786

You may have heard industry pundits claim “the ringtone is dead” but what they are really talking about is the decline in on-deck sales of $2.99 master tones of hit songs. With several major labels, artists and music publishers cashing in on ringtones, and using them as promotional tools for integrated marketing campaigns, there is proof that in fact the ringtone business is thriving. As more and more mobile phone owners embrace and consume a wide range of entertainment and personalization content, you need to seize the opportunity to get in front of them. Learn how artists from unknowns to Snoop Dogg make mobile work for them and use the ‘staying’ power of ringtones to keep their fans engaged, entertained, and coming back for more.

YOU DON’T NEED NO STINKIN’ APP FOR THAT (Jeff Sass)

http://panelpicker.sxsw.com/ideas/view/6795

There will soon be more people accessing the Internet from their Mobile Phones than their PC’s. With the mobile web dominating the attention of your fans, why limit their access to you and your music to platform specific apps. Learn how you can use the Mobile Web to reach ALL your fans and go from their pockets to their pocketbooks.

Thanks again, and check out a great ringtone from our Akon/SXSW collaboration!

Myxer: Privacy Policy | Terms – More from Akon’s HitLab & Myxer…

in featured,mobile content,music,news,social media with 0 Comments

Ringtones So Easy A Caveman Could Do it…

I first met the GEICO Caveman at a party at SXSW in 2008.  I was immediately struck by his charm and good looks, as were many others at the party including Robert Scoble and Mashable’s Pete Cashmore (see the picture I took below).  Since that chance meeting with the Caveman, I have been very impressed by GEICO’s ability to manage three very distinct, equally entertaining and effective branding campaigns at the same time.  In addition to the readily recognizable Neanderthal, GEICO’s plucky Gecko and wide-eyed wad of MONEY are also fun, friendly and powerful bits of branding for the Insurance giant.


GEICO Gets It…

Clearly the GEICO team gets the value of entertaining marketing and has wisely leveraged all types of media from traditional TV ads toYouTubeFlickrFacebookTwitter and Mobile to share and spread the fun, never losing sight of the underlying message that GEICO can save you money on your insurance.  They have leveraged new media platforms for both entertainment and practical services as well.  For example the GEICO Glovebox iPhone app lets you do everything from manage your account to learn how to change a tire, to find a taxi or roadside service.  Smart marketing all around.

Ringa Da Ding Ding Dingy Dong…

You have probably seen the GEICO “ringtone” commercials (see below).  Since I work at Myxer I was thrilled to see such a clever use of ringtones in a national TV ad, and at the same time I wished we could have all of GEICO’s great mobile content available to the Myxer community.  Well, sometimes you get what you ask for, and I am very pleased to say that we have partnered with GEICO to offer some awesome (and free) ringtones and wallpapers for your phone.  You can guess which one I have already set as my default ringtone… it’sBOSS!

Myxer: Privacy Policy | Terms – More from GEICO

This post originally appeared on my personal blog, Sassholes.

in advertising,featured,fun,mobile content,music,news,social media with 0 Comments

Myxer Announces Partnership with Sony Music Entertainment

Today we announce another incredible bit of news. We have formed a strategic partnership with Sony Music Entertainment to make Sony Music’s catalog of full-length tracks, music videos, images, and ringtones available to Myxer’s community of more than 35 million music fans. The agreement covers the United States.

As part of the deal, Sony Music artists will be able to make use of Myxer’s MobileStage, a customizable mobile website solution complete with fan-list management features, advanced data analytics, messaging, and other promotional opportunities.

in featured,fun,music,news,uncategorized with 0 Comments

Myxer and Warner Music Group Announce Partnership

Myxer and Warner Music Group (NYSE: WMG), today announced a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the Myxer community. The agreement covers the U.S. and Canada and content will be available at www.myxer.com/warnermusic.

Additionally, WMG’s artists will have access to Myxer’s MobileStage customizable mobile website solution, complete with fan-list management features, advanced data analytics, messaging, and other marketing opportunities which help artists and record labels better connect with fans. As part of the WMG channel launch on MobileStage, a number of artists including B.o.B, Flo Rida, Iyaz, Jason Derulo, Paramore, Sean Paul and Trey Songz will offer an exclusive “gift” of a mobile wallpaper with the purchase of a ringtone.

In making the announcement, Larry Mattera, Senior Vice President, Digital Sales & Marketing, WEA, WMG’s U.S. sales and retail marketing company, said, “Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans.”

“Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,” said Myk Willis, CEO of Myxer. “We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else.”

Myxer represents more than 34 million unique users who download more than 90 million pieces of content every month. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists and labels an easy way to share and deliver original content to fans on their mobile phones.

in featured,fun,music,news with 0 Comments

Myxer’s BoomBox: Girl Power!

Female mobile users unite! In the quest to find out who is the most prolific mobile content consumer between the two sexes, females win by a landslide, according to Myxer’s latest BoomBox report for the month of April. In honor of Mother’s Day, Myxer has taken a deep dive into how female consumption habits compare to males, providing fresh insights on unique data broken down by new users, smartphone concentration, content downloads and wireless carriers.

According to the study, for the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men. This large disparity in downloads is due to two factors; there are roughly 1.7 times as many females as males downloading content from Myxer on a monthly basis, and each female that visits downloads 17% more content than the average male.

Really interesting stuff! Check out the entire report here.

in community,featured,fun,mobile industry,news with 0 Comments
Page 13 of 21« First...10«1112131415»20...Last »