In 2011, Myxer will once again make the annual pilgrimage to Austin for SXSW, and of course we can’t wait. Being that SXSW is a “community-driven” event, and we are steadfast supporters of the music community at large, we felt inclined to throw our hat into the proverbial ring and offer our mobile insight to the amazing array of panel submissions for 2011. “South By” has always been a great way for Myxer to connect with the artists and bands that have been the backbone of the music part of our mobile content service.
In recent years the Interactive part of the show has exploded, adding even more value (and fun) to the annual Texas pilgrimage. The content at SXSW for panels and presentations is selected through a voting process that then influences the organizers. Last year our venerable Jeff Sass had the chance to speak at SXSW as part of Jeff Pulver’s 140Conf SXSW. This year Myxer is represented by four possible presentations in the Panel Picker, two in Music and two in Interactive, two by Jeff Sass and two by our fearless leader, Myk Willis.
If you are so inclined, please visit the SXSW PanelPicker and vote for one or all of the Myxer panels, especially if the topics are of interest to you. Voting is open until Midnight on Friday, August 27th. Below are brief descriptions of the four panels. Thanks for voting for us, and we’ll see you in Austin!
And Here Are Myxer’s SXSW 2011 Panel Submissions:
WHY MOBILE CONTENT IS A BETTER BUMPER STICKER (Myk Willis)
Major brands are learning to leverage the power of branded mobile content as a way to extend their relationship with their customers beyond the campaign and into their pockets. Take a look at the impact of branded mobile content as a way to express brand affinity, extend and sustain awareness and start conversations. See examples of brands who effectively ring in awareness and attention with catchy and clever “Brandtones” and learn how you too can dial up great results through branded mobile content delivery.
MYTHBUSTING MOBILE (Jeff Sass)
Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as our phones have become an integrated part of our daily lives (too much so in many cases) “mobile” should be an integrated part of every marketers’ strategy, and not set aside as something special. Learn the truth behind mobile myths and how to make mobile work with Social, Online, and all your interactive initiatives.
LONG LIVE THE RINGTONE! (Myk Willis)
You may have heard industry pundits claim “the ringtone is dead” but what they are really talking about is the decline in on-deck sales of $2.99 master tones of hit songs. With several major labels, artists and music publishers cashing in on ringtones, and using them as promotional tools for integrated marketing campaigns, there is proof that in fact the ringtone business is thriving. As more and more mobile phone owners embrace and consume a wide range of entertainment and personalization content, you need to seize the opportunity to get in front of them. Learn how artists from unknowns to Snoop Dogg make mobile work for them and use the ‘staying’ power of ringtones to keep their fans engaged, entertained, and coming back for more.
YOU DON’T NEED NO STINKIN’ APP FOR THAT (Jeff Sass)
There will soon be more people accessing the Internet from their Mobile Phones than their PC’s. With the mobile web dominating the attention of your fans, why limit their access to you and your music to platform specific apps. Learn how you can use the Mobile Web to reach ALL your fans and go from their pockets to their pocketbooks.
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