Myxer Cracks The QR Code

It turns out Da Vinci isn’t the only one who can get a bunch of people worked up about a code. For many years now the Mobile Industry has been excited by the prospect of using barcodes to connect the real world with the virtual world. I know this firsthand as back in 1998/99 I was co-founder of a company called BarPoint.com, and our entire business was built around the concept of entering or scanning a barcode on your phone and instantly getting back product specific search results and comparison shopping information. Can you say “ahead of our time”?

That Was Then, This Is Now

Flash forward to 2010 and the age of the Smartphone. Thanks to the proliferation of cameras in every phone the idea of scanning a barcode from your phone is becoming more and more common. There are now a number of companies and apps cleverly and creatively using barcodes to extend and simplify the process of accessing mobile content and interacting with physical media to trigger actions on your phone. It gives a new meaning to “point and click!” One of the the barcode formats growing in popularity is the QR Code (or “Quick Response” Code), the funny looking box above and below that you are starting to see cropping up in more and more places, from billboards in Times Square, to the backs of business cards.

The QR MyxerCode

A QR code can include an embedded link, and the software that your cameraphone uses to read the code can launch your browser and take you right to that link with a single click. It is EASY and Myxer likes EASY, so we have now added a unique QR Code for virtually every item, Artist and Content Partner on Myxer – over 5 million unique QR Codes! If you are downloading content from Myxer.com you can simply point your scanning ready phone’s camera at the QR Code on any item or artist page and get the link right to the mobile download on your phone. If you have a smartphone you may need to first download a Barcode Scanning app, and if so you can find a few suggested free ones here.

Cut And Paste, Point And Click

If you are an artist or brand with content on Myxer, you can easily “right click” on the code and save your Myxer QR Code as an image you can use on your own site, or even in printed materials to make it easy for your fans to point and click to get right to all your content on Myxer. Even better, not only does every item on Myxer now have a QR Code, but every item and artist also already has a customizable SMS keyword (Text “YourName” to 69937) so between the SMS code and the QR code, any phone can easily get to your content from anywhere you place the codes and SMS instructions. Cool!

Try it now and get a free laugh from the the “Can You Hear Me Now” ringtone by scanning the code below, and if you don’t have a scanning phone just Text “joelhaas 499″ to 69937 or click here.

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Ringtones So Easy A Caveman Could Do it…

I first met the GEICO Caveman at a party at SXSW in 2008.  I was immediately struck by his charm and good looks, as were many others at the party including Robert Scoble and Mashable’s Pete Cashmore (see the picture I took below).  Since that chance meeting with the Caveman, I have been very impressed by GEICO’s ability to manage three very distinct, equally entertaining and effective branding campaigns at the same time.  In addition to the readily recognizable Neanderthal, GEICO’s plucky Gecko and wide-eyed wad of MONEY are also fun, friendly and powerful bits of branding for the Insurance giant.


GEICO Gets It…

Clearly the GEICO team gets the value of entertaining marketing and has wisely leveraged all types of media from traditional TV ads toYouTubeFlickrFacebookTwitter and Mobile to share and spread the fun, never losing sight of the underlying message that GEICO can save you money on your insurance.  They have leveraged new media platforms for both entertainment and practical services as well.  For example the GEICO Glovebox iPhone app lets you do everything from manage your account to learn how to change a tire, to find a taxi or roadside service.  Smart marketing all around.

Ringa Da Ding Ding Dingy Dong…

You have probably seen the GEICO “ringtone” commercials (see below).  Since I work at Myxer I was thrilled to see such a clever use of ringtones in a national TV ad, and at the same time I wished we could have all of GEICO’s great mobile content available to the Myxer community.  Well, sometimes you get what you ask for, and I am very pleased to say that we have partnered with GEICO to offer some awesome (and free) ringtones and wallpapers for your phone.  You can guess which one I have already set as my default ringtone… it’sBOSS!

Myxer: Privacy Policy | Terms – More from GEICO

This post originally appeared on my personal blog, Sassholes.

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Myxer Announces Partnership with Sony Music Entertainment

Today we announce another incredible bit of news. We have formed a strategic partnership with Sony Music Entertainment to make Sony Music’s catalog of full-length tracks, music videos, images, and ringtones available to Myxer’s community of more than 35 million music fans. The agreement covers the United States.

As part of the deal, Sony Music artists will be able to make use of Myxer’s MobileStage, a customizable mobile website solution complete with fan-list management features, advanced data analytics, messaging, and other promotional opportunities.

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Myxer and Warner Music Group Announce Partnership

Myxer and Warner Music Group (NYSE: WMG), today announced a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the Myxer community. The agreement covers the U.S. and Canada and content will be available at www.myxer.com/warnermusic.

Additionally, WMG’s artists will have access to Myxer’s MobileStage customizable mobile website solution, complete with fan-list management features, advanced data analytics, messaging, and other marketing opportunities which help artists and record labels better connect with fans. As part of the WMG channel launch on MobileStage, a number of artists including B.o.B, Flo Rida, Iyaz, Jason Derulo, Paramore, Sean Paul and Trey Songz will offer an exclusive “gift” of a mobile wallpaper with the purchase of a ringtone.

In making the announcement, Larry Mattera, Senior Vice President, Digital Sales & Marketing, WEA, WMG’s U.S. sales and retail marketing company, said, “Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans.”

“Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,” said Myk Willis, CEO of Myxer. “We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else.”

Myxer represents more than 34 million unique users who download more than 90 million pieces of content every month. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists and labels an easy way to share and deliver original content to fans on their mobile phones.

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Myxer’s BoomBox: Girl Power!

Female mobile users unite! In the quest to find out who is the most prolific mobile content consumer between the two sexes, females win by a landslide, according to Myxer’s latest BoomBox report for the month of April. In honor of Mother’s Day, Myxer has taken a deep dive into how female consumption habits compare to males, providing fresh insights on unique data broken down by new users, smartphone concentration, content downloads and wireless carriers.

According to the study, for the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men. This large disparity in downloads is due to two factors; there are roughly 1.7 times as many females as males downloading content from Myxer on a monthly basis, and each female that visits downloads 17% more content than the average male.

Really interesting stuff! Check out the entire report here.

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