Mobile Content Spotlight: Wolfgang’s Vault

On this morning’s commute, I heard Pink Floyd’s “Time” from the classic album ‘Dark Side Of The Moon.’ And, it reminded me of some of the incredibly cool content that we get to touch, here at Myxer, on a daily basis. As soon as I arrived at work, I sent this to my phone.

The good folks at Wolfgang’s Vault, the world’s best source of free, streaming Classic Rock music and one of the foremost authorities on the genre, supplied us with these amazing wallpapers based on original gig poster designs from their very storied archive.

So, next time you’ve got a hankerin’ for some of that “feel-good” Classic Rock music or imagery, head on over to the Wolfgang’s Vault Channel on Myxer! Oh, and while you’re at it— don’t forget to cruise on by the Wolfgang’s Vault site to check out all of the amazing retro t-shirts, gig posters and all sorts of other killer memorabilia!

Get the wallpaper here:

Myxer: Privacy Policy | Terms – More from Wolfgang’s Vault

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Double Vision: Katy Perry’s “Teenage Dream”

Congrats are in order for the lovely Katy Perry, who this week took a double-dip at the #1 spot in the U.S. According to Billboard, Katy’s “Teenage Dream” album hit No.1 on the Billboard Top 200 Albums Chart, while the album’s red-hot, eponymous single also angled in at No.1 on the Digital Songs Chart.

As the official ringtone provider for Katy, Myxer would like to send a spirited “shout out” to Capitol, EMI and Katy’s management for this wonderful accomplishment. Here’s to many more!

Myxer: Privacy Policy | Terms – More from Katy Perry

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Rush Couture Apparel: Leveraging Myxer to “Pump Up” The Shore!

Making a splash on the scene of MTV’s ‘Jersey Shore’ during season 1, apparel company Rush Couture looked to Myxer to expand their brand reach as part of its marketing strategy for 2010. The brand felt it crucial to be able to reach consumers on their mobile devices and wanted them to have access to free, branded mobile content, in the form of wallpapers— in essence enabling fans to adorn their phones in much the same way they would with one of Rush Couture’s premium t-shirts.

In just over a month, The ‘Pump Up The Shore‘ Channel on Myxer has seen over 165k downloads of Rush Couture’s unique mobile wallpaper designs. Get yourself one today, and see if it doesn’t give your phone six-pack abs and a rockin’ tan!

Myxer: Privacy Policy | Terms – More from Rush Couture

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Hawaii Five-0 on CBS: Blog ‘em, Danno!

From the North Shore to New York City, from the late 60′s to the early 80′s (and on into syndication), the world was crazy about Hawaii Five-O. For twelve seasons, this stellar crime drama with its jaw-dropping, beautiful tropical backdrop became a television staple. Now in 2010, the show everyone’s been asking about will make its debut— the all new ‘Hawaii Five-0.’

Myxer is proud to be a part of the mobile campaign, and ecstatic to be a distribution point for one of the most addictive ringtones around! Check it out here and have your phone “hangin’ ten” in no time. Be sure to “catch the wave” and get ready for the premiere of the all new Hawaii Five-0, airing Monday September 20th at 10/9 C!

Myxer: Privacy Policy | Terms – More from Hawaii Five-0

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Location ROI: The Relevance of Interruption

This article, ‘Location ROI: The relevance of interruption,’ was penned by Myxer’s Chief Evangelist and “man-about-the-country,” Jeff Sass, and originally appeared @

Location, location, location…

William Shakespeare once said, “All the world’s a stage, and we are merely players.” That was then and this is now. Now all the world’s a location waiting to be “checked in” at! Our modern lives are nothing more than a growing trail of digital breadcrumbs as we actively, and passively, broadcast our every move to friends and strangers alike. Despite the perceived perils of privacy (or the lack thereof), the liberation of our location is not necessarily the epitome of all evil. There can be benefits to location awareness, if we are just aware of them.

You are here…

There is no question that we live in a mobile world. Numerous studies predict that there will soon be more mobile phones than there are people on the planet, and just as many studies state that in a matter of years more people will be accessing the internet from their mobile phones than from desktop and laptop PCs. Thanks to the proliferation of these mobile devices, and especially the growing popularity of high-end smart phones, complete with always-on connectivity and internal GPS functions, your very specific location can be made readily available if you so desire. To find someone today, you needn’t hire a spy or P.I., or secretly stash a tracking chip in their pocket. More than likely you can find them through one of the many mobile apps, social networks, and location-based services that they have opted into that share their location from their mobile phone, actively or passively.

Location changes everything…

For many of us, our mobile phone is the center of our daily universe. It is the focal point for our information, entertainment, and communications, and it has changed the way we look at advertising and commerce. As much as mobile changes everything, location changes mobile.

We have all heard that “content is king” but in an always-on, interactive, digital world, really it is “context” that is king. Context is especially important for advertisers and marketers who are reaching out to hyper-targeted consumers, leveraging the power of digital to narrowcast their offers and messaging to the audience they believe is most likely to respond. The person on a boat ride is not likely to be responsive to notice of an afternoon sale from a midtown retailer; however, the person across the street from the store is. If context is king, location creates context.

Be relevant…

Location creates context and context creates relevance. In a mobile, location-aware world, everything should be relevant to your interests. The challenge for marketers is that most advertising is still an interruption. Worse, because the mobile phone is such a deeply personal device, and one we carry with us nearly 24/7, the potential of an ad being an interruption is amplified. The person relaxing on that boat does not want to be bothered by an ad on their phone for a sale occurring back on shore. For the person near the store, an ad about the afternoon sale is relevant, and thus to that person the ad is much less of an interruption. Hence, the Relevance of Interruption. Popular location services such as Foursquare and Gowalla are learning to leverage where someone “checks in” to deliver increasingly relevant offers. A check in at your office may present an offer for a discount at the Ben & Jerry’s next door (which happened to me). If you believe that at some level all mobile ads are interruptions, the more relevant the ad is, the less of an interruption it will be. Successful mobile advertising can be gauged by this new ROI — the relevance of interruption. And location can be a meaningful way to increase relevance and improve your standard ROI (return on investment).

Content can be relevant too…

Location-created relevance is not limited to advertising. Mobile content can also be more relevant based on a person’s location. We are just beginning to scratch the surface of what may be able to be done with “mobile aware” content that leverages a person’s place as well as their interests. For example, my company has launched an Android app called GeoPix that lets you set different wallpaper images for an unlimited number of locations, based on your phone’s GPS information. You can set a location zone of any size and then assign a unique wallpaper image to that zone. Then as you go about your daily routines, your phone’s wallpaper image changes automatically as you enter one of your pre-set zones.

As another example, music video site Vevo has announced that its upcoming iPhone App will be location aware and will recommend local artists that might interest you based on your location. It is likely you will soon see many more examples of ways mobile content can be influenced by a person’s location. Geo-based ringtones, music, and playlists are inevitable and will create more ways to make mobile a highly personal, highly relevant experience.

In a mobile world, location creates context, relevance and opportunity…

What do you think? Should mobile marketers be considering location and the relevance of interruption?

(This article is based on a presentation given at the 2010 SFIMA Summit. You can view the presentation slides here and the video here.)

Bonus content alert! A beautiful “location-specific” mobile wallpaper from our ‘Experience Colorado’ campaign:

Myxer: Privacy Policy | Terms – More from Colorado

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