We love accolades and awards just as much as the next guy, c’mon, who doesn’t? However, that’s not what drives us… What does drive us, though, is our sincere desire to empower bands and brands through the spirit of mobile, allowing them to reach and engage their fans and advocates– wherever they may roam.
In 2011, Myxer will once again make the annual pilgrimage to Austin for SXSW, and of course we can’t wait. Being that SXSW is a “community-driven” event, and we are steadfast supporters of the music community at large, we felt inclined to throw our hat into the proverbial ring and offer our mobile insight to the amazing array of panel submissions for 2011. “South By” has always been a great way for Myxer to connect with the artists and bands that have been the backbone of the music part of our mobile content service.
In recent years the Interactive part of the show has exploded, adding even more value (and fun) to the annual Texas pilgrimage. The content at SXSW for panels and presentations is selected through a voting process that then influences the organizers. Last year our venerable Jeff Sass had the chance to speak at SXSW as part of Jeff Pulver’s 140Conf SXSW. This year Myxer is represented by four possible presentations in the Panel Picker, two in Music and two in Interactive, two by Jeff Sass and two by our fearless leader, Myk Willis.
If you are so inclined, please visit the SXSW PanelPicker and vote for one or all of the Myxer panels, especially if the topics are of interest to you. Voting is open until Midnight on Friday, August 27th. Below are brief descriptions of the four panels. Thanks for voting for us, and we’ll see you in Austin!
And Here Are Myxer’s SXSW 2011 Panel Submissions:
WHY MOBILE CONTENT IS A BETTER BUMPER STICKER (Myk Willis)
Major brands are learning to leverage the power of branded mobile content as a way to extend their relationship with their customers beyond the campaign and into their pockets. Take a look at the impact of branded mobile content as a way to express brand affinity, extend and sustain awareness and start conversations. See examples of brands who effectively ring in awareness and attention with catchy and clever “Brandtones” and learn how you too can dial up great results through branded mobile content delivery.
Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as our phones have become an integrated part of our daily lives (too much so in many cases) “mobile” should be an integrated part of every marketers’ strategy, and not set aside as something special. Learn the truth behind mobile myths and how to make mobile work with Social, Online, and all your interactive initiatives.
You may have heard industry pundits claim “the ringtone is dead” but what they are really talking about is the decline in on-deck sales of $2.99 master tones of hit songs. With several major labels, artists and music publishers cashing in on ringtones, and using them as promotional tools for integrated marketing campaigns, there is proof that in fact the ringtone business is thriving. As more and more mobile phone owners embrace and consume a wide range of entertainment and personalization content, you need to seize the opportunity to get in front of them. Learn how artists from unknowns to Snoop Dogg make mobile work for them and use the ‘staying’ power of ringtones to keep their fans engaged, entertained, and coming back for more.
YOU DON’T NEED NO STINKIN’ APP FOR THAT (Jeff Sass)
There will soon be more people accessing the Internet from their Mobile Phones than their PC’s. With the mobile web dominating the attention of your fans, why limit their access to you and your music to platform specific apps. Learn how you can use the Mobile Web to reach ALL your fans and go from their pockets to their pocketbooks.
Thanks again, and check out a great ringtone from our Akon/SXSW collaboration!
I first met the GEICO Caveman at a party at SXSW in 2008. I was immediately struck by his charm and good looks, as were many others at the party including Robert Scoble and Mashable’sPete Cashmore (see the picture I took below). Since that chance meeting with the Caveman, I have been very impressed by GEICO’s ability to manage three very distinct, equally entertaining and effective branding campaigns at the same time. In addition to the readily recognizable Neanderthal, GEICO’s plucky Gecko and wide-eyed wad of MONEY are also fun, friendly and powerful bits of branding for the Insurance giant.
GEICO Gets It…
Clearly the GEICO team gets the value of entertaining marketing and has wisely leveraged all types of media from traditional TV ads toYouTube, Flickr, Facebook, Twitter and Mobile to share and spread the fun, never losing sight of the underlying message that GEICO can save you money on your insurance. They have leveraged new media platforms for both entertainment and practical services as well. For example the GEICO Glovebox iPhone app lets you do everything from manage your account to learn how to change a tire, to find a taxi or roadside service. Smart marketing all around.
Ringa Da Ding Ding Dingy Dong…
You have probably seen the GEICO “ringtone” commercials (see below). Since I work at Myxer I was thrilled to see such a clever use of ringtones in a national TV ad, and at the same time I wished we could have all of GEICO’s great mobile content available to the Myxer community. Well, sometimes you get what you ask for, and I am very pleased to say that we have partnered with GEICO to offer some awesome (and free) ringtones and wallpapers for your phone. You can guess which one I have already set as my default ringtone… it’sBOSS!
That’s right. Now, for all the important places you go in your life, you can set your Android phone to display a personalized wallpaper of your choice. With Myxer’s GeoPix, whether you’re headed to work, class, or your favorite concert or sporting event, you can choose a physical location for an image you want as your wallpaper, and then have it “auto-magically” appear as you arrive at your destination. Setting a location is as easy as sliding your finger around a map, or typing in your address.
GeoPix makes use of Android’s geo-location and background services technologies to monitor a phone’s physical location. The app also features a variety of easy-to-use options including the ability to save any number of locations, as well as allowing users to search and choose images from either your phone or Myxer’s vast catalog of wallpapers. To download GeoPix for free, please search for GeoPix on your Android phone, or text GEOPIX to 69937 “MYXER.”
“This is another in a series of announcements that show our commitment to innovation and bold expansion beyond ringtones,” said Myk Willis, CEO of Myxer. “In addition to developing a new generation of mobile apps, we’re expanding our consumer offerings this year to include over-the-air music downloads, mobile streaming video, and a host of other new services.”
From your Android phone, navigate to the following address (m.myxer.com/app/3212822) to grab GeoPix for free!
Quincy Jones III (QD3), a leader in urban entertainment, teamed up with us here at Myxer on a new mobile entertainment campaign that shows the power of free mobile content downloads to drive sales of DVDs.
On behalf of QD3, Myxer offered free mobile content from its site to support the new DVD launch of “The Carter with Lil’ Wayne.”
Over the course of the four-week campaign, audiences responded very favorably, downloading more than one million pieces of mobile content from the documentary (ringtones, wallpapers, and videos), which led to a 20% increase in DVD sales, which helped drive the DVD to a #5 position on iTunes.
“While we were expecting several hundred thousand downloads of the free mobile content in the one month period, we were blown away by the fact that there were 1.1 million downloads in such a short time period,” said QD3. “It was great to have so many fans of The Carter “broadcasting” and acting as our “DVD ambassadors” as their phones rang and we’re thrilled to have worked with Myxer to create such a huge impact on our sales.”
“Myxer believes the branding power of mobile personalization content is superior to many other forms of digital advertising,” said Myk Willis, CEO of Myxer. “The quality and frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads. The sustained brand awareness and viral potential of personal mobile content simply can’t be matched by short-lived banner impressions or clicks in isolation.”