Female mobile users unite! In the quest to find out who is the most prolific mobile content consumer between the two sexes, females win by a landslide, according to Myxer’s latest BoomBox report for the month of April. In honor of Mother’s Day, Myxer has taken a deep dive into how female consumption habits compare to males, providing fresh insights on unique data broken down by new users, smartphone concentration, content downloads and wireless carriers.
According to the study, for the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men. This large disparity in downloads is due to two factors; there are roughly 1.7 times as many females as males downloading content from Myxer on a monthly basis, and each female that visits downloads 17% more content than the average male.
Really interesting stuff! Check out the entire report here.
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