Myxer “Cranks” Things Up with Lionsgate Home Entertainment

Myxer announced today its expansion of its mobile content delivery platform to now include Blu-Ray discs in an innovative partnership with Lionsgate® (NYSE: LGF), a leading next generation studio.

Owners of The Crank 2 Blu-Ray can now access exclusive ringtones and mobile wallpapers from Crank 2 directly from LIONSGATE LIVE, a unique BD Live based menu system that delivers updateable exclusive content such as commentaries, games, ringtones, wallpapers, trailers and much more via a series of on-screen notifications and widgets.  Using a remote control to preview and select mobile content on their TV screens, users can simply “click” to send an items to their mobile phones. The offering leverages Myxer’s best of class technology, with Lionsgate’s latest BD-Live enabled disc.

“We are thrilled that Lionsgate, a leading next generation studio, chose Myxer for their Blu-Ray disc integrated ringtone and wallpaper delivery and look forward to being part of future Lionsgate integrations,” said Myk Willis, CEO of Myxer.  “The entertainment industry continues to embrace Myxer as a technology partner, a mobile entertainment distribution outlet, and a web and mobile advertising destination,” Willis added.

”Lionsgate has always been at the forefront of the industry in delivering to our consumers the most technologically advanced innovations for our products. Through partnerships like this one with Myxer, we are able to provide them with unique added value elements that significantly enhance their satisfaction with the product.” said Miguel Casillas, Lionsgate Home Entertainment SVP of DVD/BD Production. “Myxer is an innovative and forward thinking company and we anticipate that we will be continuing our relationship with them in order to ensure that we provide our consumers with the latest and most cutting edge features.”

For your Crank 2 wallpaper, click here:

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Myxer Inks Deal With EMI Music

Myxer, the leader in mobile entertainment with over 25 million users, and EMI Music, one of the world’s leading music companies and home to some of the most successful and best known recording artists, today announced a strategic agreement in which Myxer will make EMI Music’s digital repertoire of world-renowned full track music, music videos, images, ringtones and other EMI Music entertainment content available to music fans.

With this agreement, which covers the US and Canadian markets, EMI Music becomes the first major label music company to make its digital entertainment catalog available on Myxer’s powerful mobile internet platform. EMI Music and Myxer will also leverage Myxer’s customizable mobile web platform to create artist-branded mobile sites to help create better connections between EMI Music artists and fans.

Read the entire press release, right here.

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The gift that keeps on giving…

Just last week, a fantastic, early holiday gift was bestowed unto us… Well-respected mobile directory, mjelly, honored Myxer as their ‘mjelly mobile 2.0 service of the week’! Of course it goes without saying that we love receiving gifts and accolades alike (they look great on our e-mantle), but our true joy still remains in giving gifts– and allowing our users the ability to gift themselves and others! Check some of the super nice things they had to say about us!

“Whilst there are quite a few similar sites Myxer has really taken things to the next level in terms of its technology platform. Its created myxer tags and myxer codes to let users embed their content on social networks like myspace and on blogs and so on using HTML and flash-based widgets and badges. They have also managed to get SMS triggers working across all the major US networks to let you push content to your phone from the web. In fact, Myxer is now the fourth largest source of SMS in the US after American Idol, Google and American Greetings.”

Wow, we’re honored! The hits really do keep on coming! So, don’t forget to keep checkin’ back daily for all kinds of sweet gifts for you and yours leading up to the holidays!

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Gettin’ Our Groove On…

You know what’s really, really exciting? Well kiddies, we’ll tell ya what’s exciting! Myxer has partnered with INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, to offer all you serious music lovers out there some truly amazing new artists and tunes to create ringtones from! INgrooves will be using our technology to offer you, the Myxer faithful, some top-notch tracks– and what’s even cooler, with many of these tunes you’ll be able to “cut your own” section of a song before you download it and send it to your phone! How awesome is that? Don’t let any of the other guys tell you what the best part of the song is, you decide! Keep your eyes peeled for songs from some of the following: Thievery Corporation, Too $hort, Tila Tequila and many, many more…

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