Take Your Pick and Help Myxer Rock SXSW 2012

South By Southwest – more commonly known in print as SXSW –  is when the worlds of Interactive, Film and Music converge in Austin, Texas for ten days of non-stop listening, learning, networking, wheeling and dealing, promoting, marketing, eating and drinking.  At the core of the content at SXSW are the sessions and panels covering a wide range of topics in each of the SXSW segments: Interactive, Film and Music.  Getting the opportunity to speak at SXSW is a hot ticket, and the organizers use a community based “PanelPicker” to help decide which speaking proposals get accepted.  Anyone, including you, can vote for the panels they want to see, and leave comments about the panel proposals.   These public votes account for 30% of the selection process.

This year Myxer has submitted four panel submissions (two each in Music and Interactive), two by our founder and CEO, Myk Willis, and two by myself.  I am also listed as a panelist on a panel by filmmaker Melissa Pierce.  If you are so inclined, we’d appreciate your comments and votes for our interactive and music panels. Yes, we are shamelessly pimping our panels.  Guilty as charged!  That said, there are a tremendous number of smart and talented people with SXSW speaking proposals in the PanelPicker, so we encourage you to poke around while you are there and vote for all the panels that you think would be of interest to anyone attending SXSW next March.

Here are descriptions and links to the Mxyer SXSW 2012 proposals:


The Perfect Menage A Trois: Mobile, Social, Music (Myk Willis)

It’s an exciting threesome! When Mobile, Social and Music hook up, it is the perfect storm of tech, media, behavior and interest. Mobile and music make good bedfellows and smartphone apps have already made a mark by shifting streaming music from the desktop to our pockets. Recent reports say 40% of social media interaction now occurs on mobile, so getting social in bed with mobile and music is a sure thing. Mobile music listening was very self-centered – grab your portable player, put on your headphones and zone out to the tune of your own private drummer. Now the threesome of music, mobile and social turns listening into a group opportunity, creating new forms of social radio where leveraging the unique capabilities of smartphones lets us listen to, share and experience music along with and influenced by our friends. This session promises to bring you up to speed on where we are with this Perfect Ménage A Trois and look at some of the technologies that are truly making it happen.

Mobile Marketing NOT 4 Dummies: Smartphone Smarts (Jeff Sass)

The dominance of so-called “feature phones” is dwindling fast as consumers flip off their flip phones and migrate like lemmings to the Android and iPhone dominated world of smartphones. According to Pew Internet over 40% of U.S. consumers ages 15 and older have an internet capable smartphone. The shift to smartphones has many implications for marketers and brands and their approach to all their digital marketing (not just “mobile” marketing.) This discussion will dive deep into practical ways for brands and marketers to leverage the connectedness and capabilities of smartphones for deep customer engagement, outbound and inbound. Mobile marketing on smartphones is about much more than display ads. It is about creating an engaging experience that today’s powerful smartphones are ideally suited to deliver. This discussion will look at why both apps and the mobile web are critically important and why marketing efforts should not be an “either or” choice.


Will Social Radio Kill The Internet Radio Star? (Myk Willis)

Internet Radio services like Pandora and Slacker have changed the way a digitally aware public discovers and consumes music, but is personalized listening enough? Does the connected consumer want their tunes with their tribe? Is group listening the golden goose or a goose egg? With social media usage at massive levels, it’s inevitable that the public’s craving to share and experience entertainment with their friends in real time will transform Internet Radio into a new medium – Social Radio. A key factor for success of this social evolution will be enabling listeners to enjoy music together – anytime, anywhere – and to shared opinions, experiences and emotions. If music is the universal language, then Internet Radio must evolve to bring listeners closer together in conversation. This session will explore the concept and benefits of group listening as it compares to personalized listening and will look at the ongoing social demands that will drive its adoption into the mainstream.

Is On Demand In Demand: Will People Pay To Play? (Jeff Sass)

There are many free choices when it comes to listening to streaming music from Internet Radio services like Pandora and Slacker, but if you want access to a library of songs to play when and where you want, in the order you want, invariably you have to pay to play – from purchasing MP3’s to monthly subscriptions. Is that what listeners really want? When you can get hyper-personalized music custom tailored to your tastes and mood, is it worth paying just to hear a particular song? What about the Internet weaned masses who believe that “music should be free?” This session will take a close look at streaming music listening preferences and behavior based on a survey conducted by Myxer BoomBox (http://boombox.myxer.com) specifically for this SXSW talk and the survey results will first be released at this session. With many consumers expecting free music the session will also explore how to develop a successful ad-supported model, where advertisers, listeners and artists can all thrive.

Thanks for your support!  And as an additional thanks, here’s a free ringtone that was actually created at a past SXSW.  Enjoy!

Myxer: Privacy Policy | Terms – More from Akon’s HitLab & Myxer…



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It’s Friday! Katy Perry, Rebecca Black and MTV

It’s Friday, Friday so we-we-we- are going to talk about music videos. This week music video fans celebrated the 30th Birthday of MTV. As you might have forgotten, MTV actually stands for “Music Television” and when they launched the channel back in 1981 it was all about music videos. Great music videos. The only way someone like Snooki would have appeared on MTV “back in the day” would have been on the hood of a car in a WhiteSnake video. But I digress…

The popularity of MTV sparked a golden age of music videos which arguably continues to this day. Now we get our fix of music videos at websites (including Myxer) and we go to MTV for more sophisticated programming like Teen Mom and Jersey Shore. Sure, the “M” may be long gone from MTV, but the style of fun, creative, storytelling music videos that MTV helped propagate is happily alive and well. Take Katy Perry… (which is what Russel Brand did…) Katy Perry is fast becoming the queen of fun music videos and her popular “Last Friday Night (T.G.I.F)” is a comic classic reminiscent of some of the MTV greats. Celebrity cameos have long been a popular feature of hit videos, and Last Friday Night is not shy about packing the party with appearances by Rebecca Black, Glee’s Darren Criss and Kevin McHale, Hanson, Deborah Gibson and Corey Feldman, and it even practices safe Sax with Kenny G. See if you can spot them all!


For those of you who may not be music video or Katy Perry fans, far be it from us to leave you feeling left out. In addition to MTV’s birthday, this week is also SHARK WEEK! If jaws and teeth are more your thing, here’s an awesome animated Shark screensaver, guaranteed not to bite! Enjoy.

Myxer: Privacy Policy | Terms – More from KoolrPix Critters

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Video Didn’t Kill The Radio Star…(or did it?)

They say that Video Killed The Radio Star… What do you think?  Certainly there are a lot of former radio stars making some killer videos…  Now you can watch your favorite high quality music videos right at Myxer.com.  We have launched a new Music Videos category with thousands of the best new and classic music videos… Watch them, share them with your friends, like them on Facebook, leave a comment, Tweet your heart out, but most of all enjoy killing some time by watching some killer videos!

Here’s a sample from the Beastie Boys.  Check out this crazy video for Make Some Noise from their brand new, long awaited album, Hot Sauce Committee Part Two.

How many celebrity cameos can you spot?

And speaking of video, like the colorful Beastie Boys album art, here’s a free wallpaper image of a “colorful” old-school video camera…

Myxer: Privacy Policy | Terms – More from Entertain Yourself


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Vote For Free! You Pick Em, We Give Em Away!

Bruno Mars vs. Jason Derulo

Fight!  It’s Round Two of our “Vote For Free” series of battles, where you get to enter the ringtone ring and vote for a chance to get one of two hot tones for free.*  Our first round was between Wiz Khalifa’s “Black & Yellow” and Waka Flocka Flame’s “No Hands,” and the hands down winner was “No Hands!”  Congrats to everyone who got their hands on the ringtone for free!


In round two we are pitting heavyweight  Bruno Mars’ “Just The Way You Are” against the contender, Jason Derulo’s “In My Head.” You can VOTE HERE for the tone you want to take the title.  Voting ends at 3pm EST on Tuesday, March 29 and then the winning ringtone will be FREE* for the first 500 downloads from 3pm EST to Midnight on Tuesday, March 29.  Tell your friends and don’t forget to VOTE NOW!

And to help get you into the boxing mood, here are some gloves to outfit your phone with!  Ready… FIGHT!

Myxer: Privacy Policy | Terms – More from Sporting Life

*One of the two ringtones above will be offered at no charge for up to five hundred (500) individual downloads only on Tuesday, March 29, 2011 from 3pm EST to Midnight. Message rates may apply.

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Partner Spotlight: Sonicbids International Songwriting Competition

Friends of Myxer and all-around awesome peeps, Sonicbids have brought some amazing content to the site in the form of ringtones to promote their International Songwriting Competition.

From Sonic Bids:

International Songwriting Competition

“Enter your songs for what the New York Times calls “the songwriting competition to take note of.” Over $150,000 in cash and prizes including a $25,000 cash prize to the 2010 Grand Prize winner! ISC is the premier international songwriting competition in the world, offering more categories, the largest cash Grand Prize, more international winners, and the most prestigious judges of any songwriting competition. Not only that, but 65% of its winners entered through Sonicbids in 2009 and nearly 70% of the honorable mentions were Sonicbids members!

Artists that submitted between December 13th and 17th remain eligible for the Stocking Stuffer song contest presented by Musicians Friend. Winners will be announced in February 2011 along with the overall finalists. Renowned for its high caliber of judges, ISC offers you the chance to have your music heard by some of the most high-profile and influential figures in the music industry, from iconic recording artists to record label presidents!”

Check one we really dig, from contestant Annie Weatherup, below! And don’t forget to check out hundreds of other Sonicbids up-and-coming songwriters, right here!

Myxer: Privacy Policy | Terms – More from Anna Weatherup

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