Myxer and Warner Music Group Announce Partnership

Myxer and Warner Music Group (NYSE: WMG), today announced a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the Myxer community. The agreement covers the U.S. and Canada and content will be available at www.myxer.com/warnermusic.

Additionally, WMG’s artists will have access to Myxer’s MobileStage customizable mobile website solution, complete with fan-list management features, advanced data analytics, messaging, and other marketing opportunities which help artists and record labels better connect with fans. As part of the WMG channel launch on MobileStage, a number of artists including B.o.B, Flo Rida, Iyaz, Jason Derulo, Paramore, Sean Paul and Trey Songz will offer an exclusive “gift” of a mobile wallpaper with the purchase of a ringtone.

In making the announcement, Larry Mattera, Senior Vice President, Digital Sales & Marketing, WEA, WMG’s U.S. sales and retail marketing company, said, “Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans.”

“Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,” said Myk Willis, CEO of Myxer. “We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else.”

Myxer represents more than 34 million unique users who download more than 90 million pieces of content every month. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists and labels an easy way to share and deliver original content to fans on their mobile phones.

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Myxer’s BoomBox: Girl Power!

Female mobile users unite! In the quest to find out who is the most prolific mobile content consumer between the two sexes, females win by a landslide, according to Myxer’s latest BoomBox report for the month of April. In honor of Mother’s Day, Myxer has taken a deep dive into how female consumption habits compare to males, providing fresh insights on unique data broken down by new users, smartphone concentration, content downloads and wireless carriers.

According to the study, for the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men. This large disparity in downloads is due to two factors; there are roughly 1.7 times as many females as males downloading content from Myxer on a monthly basis, and each female that visits downloads 17% more content than the average male.

Really interesting stuff! Check out the entire report here.

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When You Change Scenery, So Does Your Phone…

That’s right. Now, for all the important places you go in your life, you can set your Android phone to display a personalized wallpaper of your choice. With Myxer’s GeoPix, whether you’re headed to work, class, or your favorite concert or sporting event, you can choose a physical location for an image you want as your wallpaper, and then have it “auto-magically” appear as you arrive at your destination. Setting a location is as easy as sliding your finger around a map, or typing in your address.

GeoPix makes use of Android’s geo-location and background services technologies to monitor a phone’s physical location. The app also features a variety of easy-to-use options including the ability to save any number of locations, as well as allowing users to search and choose images from either your phone or Myxer’s vast catalog of wallpapers. To download GeoPix for free, please search for GeoPix on your Android phone, or text GEOPIX to 69937 “MYXER.”

“This is another in a series of announcements that show our commitment to innovation and bold expansion beyond ringtones,” said Myk Willis, CEO of Myxer. “In addition to developing a new generation of mobile apps, we’re expanding our consumer offerings this year to include over-the-air music downloads, mobile streaming video, and a host of other new services.”

From your Android phone, navigate to the following address (m.myxer.com/app/3212822) to grab GeoPix for free!

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Myxer Sends Lil’ Wayne’s “The Carter” DVD Sales Soaring…

Quincy Jones III (QD3), a leader in urban entertainment, teamed up with us here at Myxer on a new mobile entertainment campaign that shows the power of free mobile content downloads to drive sales of DVDs.
On behalf of QD3, Myxer offered free mobile content from its site to support the new DVD launch of “The Carter with Lil’ Wayne.

Over the course of the four-week campaign, audiences responded very favorably, downloading more than one million pieces of mobile content from the documentary (ringtones, wallpapers, and videos), which led to a 20% increase in DVD sales, which helped drive the DVD to a #5 position on iTunes.

“While we were expecting several hundred thousand downloads of the free mobile content in the one month period, we were blown away by the fact that there were 1.1 million downloads in such a short time period,” said QD3. “It was great to have so many fans of The Carter “broadcasting” and acting as our “DVD ambassadors” as their phones rang and we’re thrilled to have worked with Myxer to create such a huge impact on our sales.”

“Myxer believes the branding power of mobile personalization content is superior to many other forms of digital advertising,” said Myk Willis, CEO of  Myxer.   “The quality and frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads.  The sustained brand awareness and viral potential of personal mobile content simply can’t be matched by short-lived banner impressions or clicks in isolation.”

To download or view all the free offerings please visit our Lil’ Wayne Channel.

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The Protege Performance Lounge

Just about 3 days until the first live performance at the Protege Performance Lounge. So don’t get caught sleepin’ if you want to download some of the hottest ringtones in the game! Fans who get to the lounge early can peep exclusive Protege content, as well as ringtones from the likes of Lil’ Wayne, Joe Budden, Yo Gotti and many more. So, start runnin’ the fast-break, A.S.A.P. if you want to see what Myxer and Protege have got waitin’ for ya– behind the Velvet Rope!

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