Myxer Joins The Protege Movement. You Can Too!



Athletic Shoes Sneakers make you move, and retailer Kmart has turned their line of Protege Footwear and Apparel into a full blown movement, and one that is more about community than the court.  For 2011 Kmart has teamed up with leading community-based charity and youth mentoring organizations – the Amateur Athletic Union of America, Boys & Girls Clubs of America, the Steve Harvey Mentoring Weekends, the Deion Branch Foundation, and the Roger Mason, Jr. Foundation – to support athletic and general youth development programs as part of Protege’s giveback efforts to the community.  As part of their support, between 6/1/2011 and 12/31/2011 for every pair of Protege shoes purchased Kmart will donate $1 to AAU and Boys & Girls Club of America.  Details are at www.protegemvp.com.

You don’t have to buy Protege products to take the Protege Pledge and give back in your own way.  It’s a pledge we can all take to heart:

THE PROTEGE PLEDGE

I am relentless.

Making every time, every chance count. Ready to leave it all and pick it all back up. Always driving, always pushing forward. I will take that charge and stand tall, with integrity and respect.

My greatness comes from making those around me even greater. Because the best way to leave an impression is to make a positive impact on the world around me.

Myxer is proud that once again Kmart has come to us to help them promote the Protege Movement by leveraging our mobile reach.  We put together a kicking mobile landing page for Protege worthy of their awesome kicks.  At m.myxer.com/protege on your phone you can download some hand-picked free ringtones guaranteed to get you moving and go directly to the Protege mobile Facebook page to take the pledge and join the Protege Movement.

To help inspire you to move, here is one of the free ringtones you’ll find at our mobile Protege page.  Enjoy!

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T.G.I. Friday’s Stays Up Late on Myxer


When T.G.I. Friday’s wanted to draw attention to their late night hours they came to Myxer…  Not because we were up late (although we usually are), but because mobile is a great way to reach people who are up late, out and about, and hungry and thirsty.   In between burgers and beers, the Myxer team put together a custom T.G.I. Friday’s mobile website featuring some hand picked free ringtones such as “The Beer Song,” “Party,” “Last Call.” and “Meet Me At The Bar.”  Are you seeing a pattern here?  In addition, to help you satisfy the pangs of thirst and hunger subliminally caused by downloading and listening to those ringtones, the Myxer  T.G.I. Friday’s mobile storefront features bar specials, a store locator and direct mobile links to T.G.I. Friday’s Facebook and Twitter pages.

You can visit the T.G.I. Fridays mobile site on your phone at m.myxer.com/tgifridays.  Here’s a taste of what you’ll find when you get there: The Beer Song!  Cheers!

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It’s Friday! Katy Perry, Rebecca Black and MTV

It’s Friday, Friday so we-we-we- are going to talk about music videos. This week music video fans celebrated the 30th Birthday of MTV. As you might have forgotten, MTV actually stands for “Music Television” and when they launched the channel back in 1981 it was all about music videos. Great music videos. The only way someone like Snooki would have appeared on MTV “back in the day” would have been on the hood of a car in a WhiteSnake video. But I digress…

The popularity of MTV sparked a golden age of music videos which arguably continues to this day. Now we get our fix of music videos at websites (including Myxer) and we go to MTV for more sophisticated programming like Teen Mom and Jersey Shore. Sure, the “M” may be long gone from MTV, but the style of fun, creative, storytelling music videos that MTV helped propagate is happily alive and well. Take Katy Perry… (which is what Russel Brand did…) Katy Perry is fast becoming the queen of fun music videos and her popular “Last Friday Night (T.G.I.F)” is a comic classic reminiscent of some of the MTV greats. Celebrity cameos have long been a popular feature of hit videos, and Last Friday Night is not shy about packing the party with appearances by Rebecca Black, Glee’s Darren Criss and Kevin McHale, Hanson, Deborah Gibson and Corey Feldman, and it even practices safe Sax with Kenny G. See if you can spot them all!

ONE MORE THING….

For those of you who may not be music video or Katy Perry fans, far be it from us to leave you feeling left out. In addition to MTV’s birthday, this week is also SHARK WEEK! If jaws and teeth are more your thing, here’s an awesome animated Shark screensaver, guaranteed not to bite! Enjoy.

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You’ve Got 404: The 411 on 404 Error Pages

Have you ever clicked on a bad link and ended up at a web page that didn’t exist? Wait a minute…  Unless you break the space-time continuum it would be impossible to visit a web page that didn’t exist… Let’s start over…

Have you ever clicked on a bad link and ended up at an error page telling you the page you were looking for didn’t exist? Chances are you’ve encountered the infamous “404″ or “Not Found” error message on more than a few occasions. 404 is an HTTP standard response code indicating that your browser found the web server it was looking for, but it did not find the particular page you were looking for.  Because it is so commonly encountered, many websites have taken to creating their own custom 404 Error pages, turning an otherwise unsatisfying experience into a chance to inform or entertain a misplaced visitor to their website.  There are many great examples of creative 404 Error pages and some really funny 404 error pages that are sure to make you smile.

Not ones to be outdone when it comes to creative fun, the Myxer team has taken the custom 404 Error page to new heights!  We have created our own 404 Error Page ringtone so that if you do end up at a digital dead end, you can at least grab a cool piece of mobile content before you go on your merry way!  Even better, you can grab the embed code for the “You’ve Got 404″ ringtone and put it on your own website’s 404 Error page too!

Hopefully you won’t encounter our 404 page in the wild and your visits to Myxer will remain error free.  With that in mind you can still download or grab the “You’ve Got 404″ ringtone from the widget below.  Make no mistake about it, it’s an awesome ringtone.  Check it out, and if you do use it on your own 404 page, let us know and leave us a link to your site in the comments.

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Myxer’s BoomBox mCommerce Report: Shop ‘Till Your Calls Drop

In the latest Myxer BoomBox Report, we decided to take a look at the fast growing Mobile Commerce industry and learn more about the mobile shopping habits of visitors to Myxer’s mobile website.  We surveyed 2,400 visitors to Myxer on their phones and found that 53% of them had made purchases from their phones, with 19% of them saying they made between 2 and 5 purchases a month…

Of the 2400 mobile visitors to m.myxer.com that we surveyed, 53% responded that they had made a purchase from their mobile phone.  The largest group, 19%, said they made between 2 and 5 purchases a month.  Surprisingly, 16% said that they make more than 10 purchases a month.  Taking a closer look at the 53% who said they did indeed make purchases from their phone, 31% said they preferred to have their mobile purchases charged to their mobile phone bill while 18% said they preferred to pay by credit card.  However, when broken down by age, younger mobile consumers clearly preferred paying on their phone bill.  In the 18-24 year old age range, 38% preferred charging their phone bill, while only 14% preferred paying by credit card. In the 35-54 age range, the credit card was the preferred method of payment at 28% versus 23% for paying by phone bill.   It is also interesting to note that within Android users who purchased, 27% preferred to use their credit card.



The BoomBox mCommerce report takes a closer look at what people are buying, how frequently they are buying and how much they are spending per purchase from their mobile phones, giving some interesting insights into emerging mCommerce trends.

Once someone jumps aboard the mCommerce train, it seems they are happy to shop from a variety of merchants.  40% of those who purchased bought from 2-4 vendors in the past month.  24% purchased from 5 or more vendors and 12% purchased from 10 or more vendors.  With this much activity we were interested to know what was driving mCommerce.  Convenience was the top response with 37% of the purchasers.  Price was second with 24% of the mobile shoppers.  A close third at 22% was those who shopped from their mobile because of the “cool factor.”  When looking at just Android users, “convenience” was the top reason for mobile shopping, with 45% of Android users citing it.

To read the full report click here, or visit BoomBox.Myxer.com to subscribe to the Myxer BoomBox newsletter.

What do you think?  Do you shop from your mobile phone?  Let us know your thoughts on mCommerce in the comments.

And while you are thinking about shopping, as this wallpaper image reminds us…. “You can’t buy happiness… but you CAN buy Ice Cream!”  Enjoy!

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