South By Southwest – more commonly known in print as SXSW – is when the worlds of Interactive, Film and Music converge in Austin, Texas for ten days of non-stop listening, learning, networking, wheeling and dealing, promoting, marketing, eating and drinking. At the core of the content at SXSW are the sessions and panels covering a wide range of topics in each of the SXSW segments: Interactive, Film and Music. Getting the opportunity to speak at SXSW is a hot ticket, and the organizers use a community based “PanelPicker” to help decide which speaking proposals get accepted. Anyone, including you, can vote for the panels they want to see, and leave comments about the panel proposals. These public votes account for 30% of the selection process.
This year Myxer has submitted four panel submissions (two each in Music and Interactive), two by our founder and CEO, Myk Willis, and two by myself. I am also listed as a panelist on a panel by filmmaker Melissa Pierce. If you are so inclined, we’d appreciate your comments and votes for our interactive and music panels. Yes, we are shamelessly pimping our panels. Guilty as charged! That said, there are a tremendous number of smart and talented people with SXSW speaking proposals in the PanelPicker, so we encourage you to poke around while you are there and vote for all the panels that you think would be of interest to anyone attending SXSW next March.
Here are descriptions and links to the Mxyer SXSW 2012 proposals:
The Perfect Menage A Trois: Mobile, Social, Music (Myk Willis)
It’s an exciting threesome! When Mobile, Social and Music hook up, it is the perfect storm of tech, media, behavior and interest. Mobile and music make good bedfellows and smartphone apps have already made a mark by shifting streaming music from the desktop to our pockets. Recent reports say 40% of social media interaction now occurs on mobile, so getting social in bed with mobile and music is a sure thing. Mobile music listening was very self-centered – grab your portable player, put on your headphones and zone out to the tune of your own private drummer. Now the threesome of music, mobile and social turns listening into a group opportunity, creating new forms of social radio where leveraging the unique capabilities of smartphones lets us listen to, share and experience music along with and influenced by our friends. This session promises to bring you up to speed on where we are with this Perfect Ménage A Trois and look at some of the technologies that are truly making it happen.
The dominance of so-called “feature phones” is dwindling fast as consumers flip off their flip phones and migrate like lemmings to the Android and iPhone dominated world of smartphones. According to Pew Internet over 40% of U.S. consumers ages 15 and older have an internet capable smartphone. The shift to smartphones has many implications for marketers and brands and their approach to all their digital marketing (not just “mobile” marketing.) This discussion will dive deep into practical ways for brands and marketers to leverage the connectedness and capabilities of smartphones for deep customer engagement, outbound and inbound. Mobile marketing on smartphones is about much more than display ads. It is about creating an engaging experience that today’s powerful smartphones are ideally suited to deliver. This discussion will look at why both apps and the mobile web are critically important and why marketing efforts should not be an “either or” choice.
Will Social Radio Kill The Internet Radio Star? (Myk Willis)
Internet Radio services like Pandora and Slacker have changed the way a digitally aware public discovers and consumes music, but is personalized listening enough? Does the connected consumer want their tunes with their tribe? Is group listening the golden goose or a goose egg? With social media usage at massive levels, it’s inevitable that the public’s craving to share and experience entertainment with their friends in real time will transform Internet Radio into a new medium – Social Radio. A key factor for success of this social evolution will be enabling listeners to enjoy music together – anytime, anywhere – and to shared opinions, experiences and emotions. If music is the universal language, then Internet Radio must evolve to bring listeners closer together in conversation. This session will explore the concept and benefits of group listening as it compares to personalized listening and will look at the ongoing social demands that will drive its adoption into the mainstream.
Is On Demand In Demand: Will People Pay To Play? (Jeff Sass)
There are many free choices when it comes to listening to streaming music from Internet Radio services like Pandora and Slacker, but if you want access to a library of songs to play when and where you want, in the order you want, invariably you have to pay to play – from purchasing MP3’s to monthly subscriptions. Is that what listeners really want? When you can get hyper-personalized music custom tailored to your tastes and mood, is it worth paying just to hear a particular song? What about the Internet weaned masses who believe that “music should be free?” This session will take a close look at streaming music listening preferences and behavior based on a survey conducted by Myxer BoomBox (http://boombox.myxer.com) specifically for this SXSW talk and the survey results will first be released at this session. With many consumers expecting free music the session will also explore how to develop a successful ad-supported model, where advertisers, listeners and artists can all thrive.
Thanks for your support! And as an additional thanks, here’s a free ringtone that was actually created at a past SXSW. Enjoy!
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