Myxer Presents: The Mobile Mixtape

Myxer, in conjunction with the good folks at the Miami Music Festival, is proud to present ‘MMF2010: Live Hip Hop Showcase & Mixtape‘ (click here to download the mix in its entirety).

Headlined by Miami’s own, ¡MAYDAY!, and a slew of insanely talented, up-and-coming artists takin’ to the stage, the showcase happens tomorrow, 11/13/2010, at SobeLive in Miami Beach— as part of the 2010 Miami Music Festival!

Sponsored by Myxer and Crazy Hood Production in association with Lastrights,, Mupalia Pictures, Latchkey Recordings, La Rue Management, and Hood DJ’s, this event promises to be a blast! And, of course, some of the Myxer crew will definitely be in attendance! If you’re heading out, feel free to stop on by and chat ‘em up— just look for the Myxer shirts!

And do not forget, in addition to the mixtape, we’ve got the MP3′s and the ringtones, too. You didn’t think we’d leave you hanging, now, did ya? Of course not!

For a quick preview, check out the MP3 below, by Miami’s Saheed:

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A Priest, A Rabbi And Optimus Prime Walk Into A McDonald’s…

Some advertisers and brands may find this blog title offensive. But why? Maybe it’s because religion is a touchy subject for some or maybe it’s because there has always been a debate as to who was more badass the Autobots or the Decepticons?

While some brands like to live on the edge, many have concerns about advertising around questionable content. In any case, we here at Myxer always want our advertising partners to feel safe. So how do we achieve this? One way we’ve found over the years is to create custom Content Channels on the web and mobile web, which gives advertisers the power to approve every individual piece of content their brand or campaign is associated with.

In addition to the luxury of feeling 100% safe and secure at all times, channels grant 100% SOV to the advertiser. They also offer the ability to target specific demographics & psychographics based on the theme and content selected. And with a catalog of over 6 million content items ripe for the picking— every channel imaginable can be created.

From the hottest in up-and-coming hip hop, featured in “The Next Level,” to the cute-but-not-necessarily-so-cuddly animals featured in “The Petting Zoo,” brands like McDonald’s, Toyota and the U.S. Marines have been embracing these highly engaging mobile sponsorship opportunities.

Now you may be saying to yourself, “this all sounds great, but what do you consider ‘highly engaging’.” Well— Myxer Content Channels continue to generate hundreds of thousands of downloads a month with some of our most successful channels reaching nearly a million downloads over the life of their campaigns.

While brands like GEICO, Skittles, and Ford utilize Myxer to deliver millions of pieces of branded mobile content, this producer sincerely believes that we are just beginning to see brands scratch the surface of what is capable in the world of mobile content sponsorships.

Check out a ringtone from the Toyota-sponsored ‘Smooth Grooves’ Channel:

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Hi, I’m Neil D’Amico, Senior Integrated Producer at Myxer— and I approve this blog post!

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Mobile Content Spotlight: Movie Trailers At Your Fingertips

Amidst the hustle and bustle of 21st century, many folks believe their “me” time is on the down-slope. And that’s certainly not hard to fathom with the multitude of outlets which profess— on a daily basis— we are becoming increasingly more distracted by the confluence of technologies we interface with on any given day. A little ironic—considering many of them are designed with the notion of “maximizing” our time in mind— don’t you think?

The flip-side (b-sides are always better!) is that through mediums such as mobile, we can now tailor our consumption to fit our ever-fluctuating schedules like never before. Yep, that even includes the ads and commercials— the ones we might actually like to see (and or hear), like all the hijinks and hilarity of GEICO mobile content!

Hence, more and more folks making are making use of watching all sorts of video programming on the mobile web, watching when and how they want, conveniently on the third screen, and, c’mon— who doesn’t like that idea?

On that note, we cordially invite you to recline on the couch, ride the subway, chill at your local coffee shop and check out some of 2010 & 2011′s most popular and anticipated theatrical trailers in mobile form, at your leisure of course! Compliments of: Sony Pictures, Walt Disney Pictures, 20th Century Fox, CBS Films, Focus Features & Summit Entertainment.

Check out the trailer, below, for 2011′s The Green Hornet starring Seth Rogen and Cameron Diaz!

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Mobile Content Spotlight: Hello Kitty

Myxer is proud to present official Hello Kitty mobile content by Sanrio.

As one of Japan’s most internationally recognized and loved exports, Hello Kitty has been making legions of peeps smile with her all-out cuteness, for well over thirty years.

Check out all the awesome wallpapers featuring one of the most iconic red-bowed kitties of all-time!

And hey, if you’re feelin’ frisky— head on over to to check out everything else Hello Kitty. But first, have a free wallpaper download on us!

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Ultra Records & Riz Using Myxer QR Codes!

Read about and download a QR Code reader and scan the code above at 0:05 to download the ringtone!

Storied independent electronic music label, Ultra Records, recently used one of our QR codes for a monstrously catchy single by their artist, Riz. We were “pinged” by our label contact, who pointed us to the video on YouTube, and— lo and behold— there it was!

Riz was recently invited to play BlackBerry’s ‘DevCon 10′ so clearly, he was chosen due to his uber-pingability! Check out the “PING!!! Me Baby” ringtone, and think of all the new and exciting ways to promote with a simple QR code. From online to print, to video— QR codes are where it’s at!

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