Myxer Cracks The QR Code

It turns out Da Vinci isn’t the only one who can get a bunch of people worked up about a code. For many years now the Mobile Industry has been excited by the prospect of using barcodes to connect the real world with the virtual world. I know this firsthand as back in 1998/99 I was co-founder of a company called BarPoint.com, and our entire business was built around the concept of entering or scanning a barcode on your phone and instantly getting back product specific search results and comparison shopping information. Can you say “ahead of our time”?

That Was Then, This Is Now

Flash forward to 2010 and the age of the Smartphone. Thanks to the proliferation of cameras in every phone the idea of scanning a barcode from your phone is becoming more and more common. There are now a number of companies and apps cleverly and creatively using barcodes to extend and simplify the process of accessing mobile content and interacting with physical media to trigger actions on your phone. It gives a new meaning to “point and click!” One of the the barcode formats growing in popularity is the QR Code (or “Quick Response” Code), the funny looking box above and below that you are starting to see cropping up in more and more places, from billboards in Times Square, to the backs of business cards.

The QR MyxerCode

A QR code can include an embedded link, and the software that your cameraphone uses to read the code can launch your browser and take you right to that link with a single click. It is EASY and Myxer likes EASY, so we have now added a unique QR Code for virtually every item, Artist and Content Partner on Myxer – over 5 million unique QR Codes! If you are downloading content from Myxer.com you can simply point your scanning ready phone’s camera at the QR Code on any item or artist page and get the link right to the mobile download on your phone. If you have a smartphone you may need to first download a Barcode Scanning app, and if so you can find a few suggested free ones here.

Cut And Paste, Point And Click

If you are an artist or brand with content on Myxer, you can easily “right click” on the code and save your Myxer QR Code as an image you can use on your own site, or even in printed materials to make it easy for your fans to point and click to get right to all your content on Myxer. Even better, not only does every item on Myxer now have a QR Code, but every item and artist also already has a customizable SMS keyword (Text “YourName” to 69937) so between the SMS code and the QR code, any phone can easily get to your content from anywhere you place the codes and SMS instructions. Cool!

Try it now and get a free laugh from the the “Can You Hear Me Now” ringtone by scanning the code below, and if you don’t have a scanning phone just Text “joelhaas 499″ to 69937 or click here.

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“Checking In”: Location-Based Social Networks

With all the hoopla surrounding location-based social networks, this month’s edition of The BoomBox Report focuses in on patronage of these networks and, as per usual, the results are pretty darned interestin’.

Read on…

“Over the last two months Myxer has been surveying our users to determine their level of engagement with location-based social networks, one of the hottest topics in the mobile and tech sectors right now. We surveyed over 1,500 respondents who were downloading content onto their mobile phones and asked them questions to determine what percentage used location-based services, how often they “checked in,” the number of friends within their network(s), and if they did not use Location Based Social Networks, why?

A surprisingly low (11%) of users said that they use location based social networks, with MyTown representing the largest percentage, garnering 56% of users. This number trumps some of the more well know location based services such as Foursquare and Gowalla.

For those who didn’t use the services, only a small segment (14%) claimed privacy as the reason, while 56% claimed lack of interest, and nearly a quarter (23%) reported that their phone didn’t have the capability.”

You can find the complete survey results here

We hope you enjoy, and please feel free to submit any comments or feedback to boombox@myxer.com

Oh, and speaking of checkin’ in– check this one out!

Myxer: Privacy Policy | Terms – More from Radagun

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Mobile Content Spotlight: Wolfgang’s Vault

On this morning’s commute, I heard Pink Floyd’s “Time” from the classic album ‘Dark Side Of The Moon.’ And, it reminded me of some of the incredibly cool content that we get to touch, here at Myxer, on a daily basis. As soon as I arrived at work, I sent this to my phone.

The good folks at Wolfgang’s Vault, the world’s best source of free, streaming Classic Rock music and one of the foremost authorities on the genre, supplied us with these amazing wallpapers based on original gig poster designs from their very storied archive.

So, next time you’ve got a hankerin’ for some of that “feel-good” Classic Rock music or imagery, head on over to the Wolfgang’s Vault Channel on Myxer! Oh, and while you’re at it— don’t forget to cruise on by the Wolfgang’s Vault site to check out all of the amazing retro t-shirts, gig posters and all sorts of other killer memorabilia!

Get the wallpaper here:

Myxer: Privacy Policy | Terms – More from Wolfgang’s Vault

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“Free Tunes” Tuesday: D-League

Each Tuesday going forward, we’ll be featuring free music from some of Myxer’s brightest stars. Today live from Myxer’s MobileStage we present to you, Fort Lauderdale, Florida’s D-League.

This South Florida hip hop duo consisting of emcees, Demo & Uncut, are on their grind and makin’ serious noise here at Myxer. Check out the goodness, as D-League flex their “A” game with the fresh new single “Are You Ready.”

Grab the free MP3, here:

Myxer: Privacy Policy | Terms – More from D-League

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Double Vision: Katy Perry’s “Teenage Dream”


Congrats are in order for the lovely Katy Perry, who this week took a double-dip at the #1 spot in the U.S. According to Billboard, Katy’s “Teenage Dream” album hit No.1 on the Billboard Top 200 Albums Chart, while the album’s red-hot, eponymous single also angled in at No.1 on the Digital Songs Chart.

As the official ringtone provider for Katy, Myxer would like to send a spirited “shout out” to Capitol, EMI and Katy’s management for this wonderful accomplishment. Here’s to many more!

Myxer: Privacy Policy | Terms – More from Katy Perry

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