Myxer and Warner Music Group (NYSE: WMG), today announced a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the Myxer community. The agreement covers the U.S. and Canada and content will be available at www.myxer.com/warnermusic.
Additionally, WMG’s artists will have access to Myxer’s MobileStage customizable mobile website solution, complete with fan-list management features, advanced data analytics, messaging, and other marketing opportunities which help artists and record labels better connect with fans. As part of the WMG channel launch on MobileStage, a number of artists including B.o.B, Flo Rida, Iyaz, Jason Derulo, Paramore, Sean Paul and Trey Songz will offer an exclusive “gift” of a mobile wallpaper with the purchase of a ringtone.
In making the announcement, Larry Mattera, Senior Vice President, Digital Sales & Marketing, WEA, WMG’s U.S. sales and retail marketing company, said, “Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans.”
“Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,” said Myk Willis, CEO of Myxer. “We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else.”
Myxer represents more than 34 million unique users who download more than 90 million pieces of content every month. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists and labels an easy way to share and deliver original content to fans on their mobile phones.